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MY WORK

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Soma Media
Soma Media is an experienced video based company specializing in recording events and conferences. In a three-week time frame, I revamped the company’s print and online marketing campaign for its sales-driven program at SIGGRAPH 2008, the premier conference for computer graphics and interactive techniques. Using this marketing collateral on-site at SIGGRAPH, Soma Media increased sales over the previous year by 30%.

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La Sarenne Luxury Properties
Wrote all major marketing and promotional collateral, including the media kit, brochure, postcard, and monthly print newsletter for this luxury property
developer based in Tahoe. More: Co-produced and promoted the company’s
first educational seminar, held at the San Francisco Bay Club.

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Club Sportiva
Highlights: Produced the 2008 Annual Summer event for members, new prospects and San Francisco investing luminaries.

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Lure Media, Inc.

(Montreal) Highlights: Wrote the comprehensive creative editorial plan for
company’s online publication targeting luxury design professionals and high-end design enthusiasts.

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The Center for Investigative Reporting

(San Francisco, March 2001 – June 2001) Produced and publicized a spirited political salon headlined by former CNN broadcast journalist Judy Woodruff, and David Talbot, founder of Salon.com.

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Limonaia

Named after enclosures used to store lemon trees in old Italian houses, Limonaia is an upscale boutique in Russian Hill, filled with beautiful things from around the world—from hand-crafted gifts, local artwork, and jewelry, to houseware, baby gifts, spa travel kits and much more. Limonaia offers affordable decadence. I led Limonaia’s website development to establish its online presence, including writing the content and guiding the “Gift Ideas” section and details. I also pitched and secured press for Limonaia, including in 7X7 magazine, Ideal Bite, DailyCandy Kids, and the San Francisco Chronicle & SFGate.com. Limonaia has also received excellent press in C magazine and Domino magazine.